Projekt: What strategies can Bubo Travel utilize to both maintain and increase their market share?
Skryť detaily | Obľúbený- Kvalita:91,3 %
- Typ:Projekt
- Univerzita:Univerzita Komenského v Bratislave
- Fakulta:Evanjelická bohoslovecká fakulta
- Kategória:Jazyky
- Podkategória:Angličtina
- Predmet:Business studies IA
- Ročník:1. ročník
- Rozsah A4:30 strán
- Zobrazené:1 689 x
- Stiahnuté:2 x
- Veľkosť:0,3 MB
- Formát a prípona:MS Office Word (.doc)
- Jazyk:anglický
- ID projektu:12127
- Posledna úprava:19.09.2019
What strategies can Bubo Travel utilize to both maintain and increase their market share?
Bubo Travel (BT) is a small travel agency in Bratislava- (Slovakia). The company offers a big variety of destinations to more than 120 countries all around the world but competition in this business sector is growing and it is increasingly easier for people to use of foreign travel agencies with greater experience and a recognized brand name all of which lowers BT turnover and profit. As a result BT has to invest heavily in marketing and this report looks at the increased competition they face and what the company could do to increase market share and profit.
Bubo Travel (BT) is a small travel agency in Bratislava- (Slovakia). The company offers a big variety of destinations to more than 120 countries all around the world but competition in this business sector is growing and it is increasingly easier for people to use of foreign travel agencies with greater experience and a recognized brand name all of which lowers BT turnover and profit. As a result BT has to invest heavily in marketing and this report looks at the increased competition they face and what the company could do to increase market share and profit.