If we want to trade with any foreign country, we have to know as much as possible about its culture, customs, and etiquette and so on. Otherwise we would affront our business partner. If we know enough about the business manners, we don’t get into difficulties, so we can do our business more casually.
If we don’t know a lot of information about our partner country, the best is to be friendly, sensitive and polite
Differences between business behaviour:
- at meeting ( exchanging cards, shaking hands, kissing ) - physical contact - using first names - formality ( how to talk to colleagues, how we dress ) - humour - giving presents - distance - entertaining and hospitality - roles f men and woman in society - hierarchy ( distance between managers and people working for them, remote - compliments - gestures ...