Bakalárska práca: Marketing destinations of Cyprus and number of their visitors

Tourism is about people, their movement to destinations away from home and their activities on holidays. It is also about travel to and staying in places outside poples´s usual environment for business as well as leisure purposes. As such, research into tourism has its roots within the principles and practices of social science. Surveys are a way of collecting data for a variety of purposes and are used widely in the tourism industry, especially in collecting information about tourists and their activities or numbers of visitors as it is in case of my reasearch.


Obsah
1. Introduction
1.1 Background
1.2 Aims, Hypothesis and Objectives
1.3 Target Group
1.4 Limitation of the study

2. Literature Review
2.1 Motivation Factors
2.2 Marketing Mix

3. Research Methodology
3.1 Research Methodology
3.2 Qualitative Research
3.3 Quantitative Research

4. Data Analysis
4.1 Micro and Macro-environment
4.2 Secondary Data

5. Conclusion and recommendations
5.1 The conclusion regarding the Research Hypothesis 1
5.2 The conclusion regarding the Research Hypothesis 2
5.3 Final Recommendations

6. Bibliography