Seminárna práca: Psychology of advertisement

Introduction
Although it is not obvious and many people would deny it, advertisement is nowadays very significant phenomenon, which influences many consumers in buying some goods. It decides de facto not only about product success, but also about success of whole company on market. For all that we can say, that the narrowly applicated promotion is nowadays the basic stone of the success of any good on market. We can see ads on every step, where we go and it is almost impossible to pass more frequent place without seeing some. It is reality. Billboards, different handouts, posters, or another sophisticated means of advertising are trying to obtain our attention almost everyday. But it is a question, if normal man, consumer and customer can underlie to an advertising pressure and if it is possible to manipulate people’s performance in this way. If this is possible, it raises another question - how to make it the most effective way? We cannot find answer in management or marketing, but we have to start to find in psychology. There is also specific branch of science called psychology of advertising, which deals with all this problems and questions.