„Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services“ (Manorah,2011). It focuses only for one product or service, resulting in a greater effect than promote more goods and services at the same time. Advertising is presented through a variety of TV commercials, billboards, brochures, ads in the e-mail, newspapers, interne and so on. On the market are successful advertisings that are something more specially and are mainly those that promote multiple products at once, so it may be better to focus on one.