Referát: Marketing (Definition of marketing, History of marketing...)
Skryť detaily | Obľúbený- Kvalita:84,7 %
- Typ:Referát
- Univerzita:Žilinská univerzita v Žiline
- Fakulta:Fakulta prevádzky a ekonomiky dopravy a spojov
- Kategória:Ekonomika
- Podkategória:Ekonómia
- Predmet:Marketing
- Študijný program:Ekonomika a manžment podniku
- Autor:marian.lukac
- Ročník:2. ročník
- Rozsah A4:2 strán
- Zobrazené:280 x
- Stiahnuté:0 x
- Veľkosť:0,1 MB
- Formát a prípona:MS Office Word (.docx)
- Jazyk:anglický
- ID projektu:48166
- Posledna úprava:31.05.2022
Definition of marketing
Word marketing is consisted of two words. These words are market and ing. Marketing means an activity with market.
Other definitions of marketing
This field of activity examines a criterion of cater for the needs. This field of activity examines a satisfy of people with provided product and service.
Marketing is a conception of management of company. The main place of marketing is a market. Market is a place where buyers and sellers is having a meeting. The aim of meeting is an agreeing of price of products and services.
History of marketing
1. Primitive marketing
This marketing is characterised with higher demand and lower supply. Competition is incompetent. Marketing is concerned for distribution and simple propagation.
2. Mass marketing
This marketing is characterised with stronger competition and propagation. This marketing is characterised with bigger difference of products and services
3. Object marketing
Customer´s oriented conception began in this phase.
4. Social marketing
This phase is characterised with marketing is called strategic marketing. This phase is oriented for needs of customers and needs of business associates.
...
Word marketing is consisted of two words. These words are market and ing. Marketing means an activity with market.
Other definitions of marketing
This field of activity examines a criterion of cater for the needs. This field of activity examines a satisfy of people with provided product and service.
Marketing is a conception of management of company. The main place of marketing is a market. Market is a place where buyers and sellers is having a meeting. The aim of meeting is an agreeing of price of products and services.
History of marketing
1. Primitive marketing
This marketing is characterised with higher demand and lower supply. Competition is incompetent. Marketing is concerned for distribution and simple propagation.
2. Mass marketing
This marketing is characterised with stronger competition and propagation. This marketing is characterised with bigger difference of products and services
3. Object marketing
Customer´s oriented conception began in this phase.
4. Social marketing
This phase is characterised with marketing is called strategic marketing. This phase is oriented for needs of customers and needs of business associates.
...