Seminárna práca: Public Relations Management

The term of Public Relations Management was first used by the US President Thomas Jefferson during his address to Congress in 1807 . PR is the abbreviation of Public Relations. First of all, PR is a management function which tabulates public attitudes, using an internal and external communication to create a positive image of the company. Every company in the world has PR, which describe the relationship an organization has with public clients, community, shareholders and so on. It involves popularizing of success, dumping of failures, and many other activities.